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Unveiling Global Trends in Saudi Arabia
Book as a Designer/ About Us
The concept of the festival was developed to align with global visions and the goals of the Direct Life Program, which include the development of arts and culture by encouraging investment in new sectors that enhance global economic prosperity. The festival also contributes to fulfilling aspirations for the future of fashion by involving several countries in presenting a global image worthy of their status.

Unveiling Global Trends in Saudi Arabia
Book as a Designer/ Jury Members
In its first edition, the festival aims to celebrate creative local and international fashion designers, with the aim of developing and improving the future of fashion and style.
Book as a Designer